5 Common Website Site Mistakes
1. Creating a Website with Flash — People who create websites in flash often do not make it look professional and come with many bugs. In addition flash websites could take longer to load and some users might not even have flash installed or configured properly. So do the internet a favor and create a html webpage.
2. The “Internet Catalog” Approach — You see this everywhere. People get online to sell their products or services, and have a site created for them that contains a link to just about everything they offer on one page. This
3. Optimizing Your Sales Site for the Search Engines — You’ll see this being said in nearly every “internet marketing” course, manual or eBook out there… “You must optimize every page of your website for the search engines!” Here’s why: When you or a hired web designer optimize your sales page to get a higher listing in the search engines, you’re going to have to sacrifice the pulling-power of your sales copy just to get those higher listings. Sure, this can bring you more traffic — but what good is all the traffic in the world, if your visitors arrive at your website and aren’t compelled enough to read why they should order your product?
4. Having a “Graphics-Based” Website — Sure, graphics can certainly help us to visualize a particular situation or circumstance, product or service… But did you know that having a graphically-driven website can actually distract your visitor away from your sales message? If your visitors are paying more attention to your “professional graphics” than your sales message… you’ve just lost another sale.
5. Designing a Website with Zero Marketing Experience — Most web designers have no idea how to make money on the internet, with anything other than their design services. It’s not their fault - they simply have no or very little marketing and sales experience. After all, they’re just website designers… However, having your website designed by someone with Zero internet marketing experience is like buying a street-car without an engine… it won’t go
anywhere, and it’ll just waste your time and money!